- Advise, consult, and provide technical expertise to source high quality green coffees and build strategies to preserve sustainable agriculture.
- Recommend sustainable methods and best practices to improve green coffee quality, productivity, reduce energy and waste.
- Promote, market, and position high quality coffees.
- Assist coffee buyers, importers, roasters, wholesalers, and retailers to carefully discover, select, and evaluate high quality coffees.
- Ensure a smooth transition of ownership from coffee growers and producers to final coffee purchaser.
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