About Us
Marcio da Cruz
Chief Operating Officer
Sebastião Vinícius Batista Brinate
Chief Agronomist
Urano Robinson
Chief Business Officer
Mission & Vision
Mission statement:
Aguacero Coffee enables coffee growers to create value, improve lives, and drive environmental stewardship through inspirational and sustainable programs.
Vision statement:
We are a group of business leaders, innovators and scientists with the purpose to connect coffee growers to roasters, wholesalers, retailers, and coffee connoisseurs. We strive to establish sustainable programs to improve coffee quality, productivity, and create jobs, improve lives, and drive environmental stewardship.
Our Story
Traveling through Latin-American helped us to understand some of the global coffee crises that are destroying livelihoods, undermining the emotional bonding of families and threatening ecology. It is disheartening to know that only a handful of children in coffee growing communities completes the six grade, with a significant smaller figure finishing high school. A large portion of rural coffee areas lacks safe water, electricity, and basic needs. Water, energy, and sanitation crises are health crises.
Aguacero is committed to return, through a foundation, part of the profits to the partnered coffee growers as well their communities. Our goal is to team up with coffee growers in Brazil, Peru and Panama who have aspirations to champion sustainable initiatives that improve lives, elevate coffee culture, quality and productivity.
Our purpose is to leverage our knowledge, years of experience in the industry and our networks to help coffee growers with:
- Technical sound agricultural assistance through our coffee agronomist..
- Providing market access and promotion for their specialty coffees.
- Incentives to committed growers, through our Company foundation, with resources for process improvements and quality.
- Participation, with financial resources, towards community programs aimed at education, nutrition and sanitation.
Guiding Principles
We Aspire To...
- Establish sustainable practices to process premium specialty coffees.
- Drive socio-economic, and cultural programs to help coffee growers, the community and its surroundings.
- Educate coffee growers to improve quality & yield to drive profitability through sound practices.
- Implement creative measures to reduce waste, improve water quality and conserve energy.
- Use ethical sourcing practices to improve farmer lives, working conditions and market access through value added supply chain.
- Develop and form business relationships with coffee roasters to promote sustainable growth.
- Be dedicated to coffee growers and coffee suppliers by conducting business ethically, respectfully, and responsibly.